Finance for Sales & Marketing Event conducted by MCCIA

Start-up Entrepreneurs/Ventures, Upcoming and Existing MSME Entrepreneurs, Sales & Marketing Executives in Corporate Sector, Mid-Size Industry Owners, Micro Entrepreneurs aspiring to be best players to offer competitive products through innovative ways of marketing and all aspirants.

Program Objective & Background

· To understand the concept of cashflow and optimal maintenance of adequate cash flow in business

· To keep participants abreast of necessary financial statements in business.

· To understand the concept and maintaining financial hygiene.

· To understand how to gradually build up physical assets and wealth.

· To critically examine the significance of credit rating.

· To critically discuss working capital cycle.

· To study conceptual inputs of developing Business Plan.

· To practically understand criticality of cash budget and guidelines for its maintenance.

Workshop Contents & Takeaways

· To gain basic knowledge of finance & maintenance of records

· To acquire confidence in observance of credit rating

· To correlate finance functions with sales & marketing skills

· To have mental preparation to approach banks for business planning

·  Value creation to supplement inputs knowledge with the core sales & marketing functions.

Methodology

· Interactive Session

· PowerPoint Presentation

· Live case studies and discussions on conceptual and regulatory inputs.

Faculty:  Mr. Kanchan Kulkarni

· Kanchan Kulkarni has been a formal Bank Official at a senior level and has a rich experience of more than 30 years.

· He is an expert in Banking, International Finance and Trade Finance

· He is a Member of the Trade and MSME Committee of MCCIA and also a member of delegation to Dubai as a subject matter expert, conducted by MCCIA.

Credit - MCCIA