As Quick Commerce Race Intensifies, Zepto Pushes For AOV Boost With New Service On Bulk Orders

Amid a raging battle of supremacy in the quick commerce space, Zepto

is further navigating to expand beyond its 10-minute delivery business with the roll out of ‘SuperSaver’ to fuel its average order value (AOV) 👇

As per The Arc’s report, the service which currently operates in Bengaluru, offers competitive prices for bulk buyers and budget-conscious shoppers by exempting delivery charges on orders over INR 1000.

This move aims to help Zepto catch up with Blinkit, which leads the quick commerce segment with an AOV of INR 625 for the quarter ending June.

However, the delivery time for SuperSaver is slightly longer than Zepto’s standard 10-15 minutes, extending to 20-30 minutes. Customers can also use this service for their monthly grocery top ups.

To read the in-depth article, click here: https://lnkd.in/g2wG8PaQ

Credit - Inc42 Media